China's luggage production has accounted for more than 70% of the global share, in the world has occupied a dominant position. As a big country producing bags and bags in the world, China has more than 20000 luggage manufacturers, producing nearly one third of the bags in the world, and its market share is huge.

 

 

In recent years, with the rapid development of luggage industry, the number of luggage enterprises in China is also increasing. At present, they are mainly concentrated in coastal Guangdong, Fujian, Zhejiang, Shandong, Shanghai, Jiangsu, and inland Hebei and Hunan provinces.

 

 

China's luggage industry is facing unprecedented challenges. Under the impact of labor shortage, rising prices of raw materials, RMB appreciation and the acceleration of industrial transfer, the unstable factors of domestic and foreign sales of luggage industry increase, and the survival and development of luggage exhibition industry is also in an awkward situation.

 

 

The quality of Chinese luggage products is far from that of European and American countries. China's low-end luggage market is rampant, scattered in various small commodity wholesale cities and stalls. 80% of the bags are low-grade products made by small factories and workshops. Due to the lack of funds, many enterprises' hardware production facilities and software R & D personnel are relatively weak. The bags produced have no brand, poor quality, no design, no personality, no guarantee, and some still use a lot of toxic raw materials, which can not be satisfied City People's pursuit of the quality of life, especially for many years, most of the domestic luggage enterprises mainly export. When many enterprises turn to domestic sales after the financial crisis, they have no brand, no team and no channel. They are obviously inferior to foreign big brands in terms of design innovation, independent brand and marketing network, which makes the industry more vulnerable to the impact of external environment fluctuations and its anti risk ability Strength and profitability are relatively weak.

 

 

Large international brands of luggage products have entered the Chinese market, which has a serious impact on domestic luggage products. At the top of the "pyramid" of the domestic luggage market, there are top international brands such as LV, with high price and profit and gradually expanding market share; while domestic brands are more concentrated in the shallow level of price and channel, although the market share is large, the profit is very low and can only win by volume; the middle end is a small number of medium and high-end brands, but lack of personality and appeal, unable to have deep relationship with consumers Emotional resonance.

 

 

In addition, with the continuous improvement of international inspection standards, countries have been restricting the import of goods by various means. In order to adapt to the international standards and accelerate the development of new technologies, relying on technological progress to adjust the export commodity structure, promote product upgrading, and promote the transformation of product structure to high-tech products and high added value products, has become a problem that bag manufacturing enterprises have to pay attention to. Chinese luggage enterprises should actively integrate resources, take product quality as the basis, combine bag design and manufacturing with international trend through effective management means, produce products with high quality and unique characteristics. With the momentum of economic recovery, domestic and foreign sales can continue to consolidate the sales strategy of "repairing both inside and outside" and win a place in the global market.

 

 

From January to December 2015, China's export value of bags and similar containers was 28262609000 US dollars, an increase of 4.2% year-on-year. From January to December 2015, China's export value of paper and other paper boxes and boxes reached US $4.347 billion, an increase of 9.8% compared with the same period last year. From January to December 2015, China's export value of packaging bags reached 1.966 billion US dollars, an increase of 0.6% compared with the same period last year.